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Case Studies
Columbia House Web Site Re-Branding and Redesign
Art Director, Visual Design Lead
Project Scope
Columbia House Web Site Re-Branding and Redesign
Art Director, Visual Design Lead
Project Scope
| • | Work with CEO and Senior Executives to determine direction |
| • | Explore Brand Image, Logo Concepts and Color Studies |
| • | Art Direct Design Team and Production Artists |
| • | Build-out Page Templates and Grid System |
| • | Manage Production Process and Approval of all pages and assets |
| • | Author Web Site Style Guide |
Before: Old Logo Design |
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After: New Logo Design |
Before: Home Page Design |
After: Home Page Design |
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Before: Monthly Email Reminder  |
After: Monthly Email Reminder  |
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Web Style Guide: Guidelines for Color, Page Templates, Grid System and Asset Designs |
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Copyright © 2010 Paul Cofrancesco